Koala
Senior UX/UI Designer
September 2018 - February 2020
During my time with Koala I was tasked with managing the UX and UI of the Koala website via user interviews (in Sydney & Tokyo) as well as research and design implementation in an iterative, agile environment.
Some key projects I was the lead on include:
Redesign of the website IA
Design of new category page templates for future expansion
Design of new product page templates for future expansion
All digital sales collateral for au.koala.com
Case Study:
Painted Door Templates
Product Detail Pages
Koala is launching 3 new products and we need a way to gain interest and capture email addresses prior to launch. Due to us launching 3 new products simultaneously, we won't have the resources to develop 3 separate PDP’s in the time frame we have.
We created a template that these and all new products can use. 2 birds one stone.
This made it possible to roll out new products with less than a week's notice to garner interest, and then to switch on the "for sale" functionality once the product is ready to ship.
By replacing the product form with an email capture form, we were still able to promote the product with all of its USP’s, product imagery and specifications whilst getting buy-in from the customer for a product that was not ready to ship yet.
We rolled out the new Bookshelf, TV Unit and Sofa-bed pages within 3 weeks of each other using this approach.
What did we do?
BAU:
Koala Sale Creative
Desktop & Mobile
Being a very active E-commerce company, Koala was always on the front foot with their sales activity. The creative we were using had to be a step ahead of our competitors in terms of attractiveness whilst still retaining Koala’s tone of voice.
